# Cookie vs Kaito: A May 2025 Creator Leaderboard Comparison By Pawnie (@pawnie_ on X). InfoFi. Published 2025-05-27. Canonical page: https://www.w3match.com/blog/cookie-vs-kaito-is-quality-content-finally-taking-over-x Compare Cookie and Kaito through May 2025 observations: SNAPS campaigns, project loyalty, leaderboard visibility and scoring transparency. **Historical context:** This article describes the platform and campaign at the original publication date. It is an archived analysis, not a guide to current rewards, eligibility or product availability. ![Cookie vs Kaito deep comparison of InfoFi creator reward platforms](https://www.w3match.com/blog/blog4.webp) Published: May 27, 2025 • Last Updated: February 11, 2026 Platform Analysis Spent half the night analyzing Cookie and comparing it with Kaito. What I found convinced me that we're entering the era of quality content. I also found a major flaw in Kaito that Cookie has fixed. Keep reading to find out what it is 👇 ### Table of Contents 1. CookieFun: The New InfoFi Platform 2. Cookie vs Kaito: The Fundamental Differences ## 1\. Cookie.fun - The New InfoFi Platform In May 2025, [@cookiedotfun](https://x.com/cookiedotfun) combined project analytics with creator campaigns. I compared that experience with Kaito, focusing on what I could observe in dashboards and my own scores. ### The Cookie Ecosystem At its core, Cookie.fun is a comprehensive data platform that goes far beyond simple leaderboards: - **Cookie DataSwarm APIs:** Serving projects like Virtuals, ACT I, Zerebro, Griffain, and CoinGecko with 7TB of live data feeds. - **[@agentcookiefun](https://x.com/agentcookiefun):** The most informed AI agent in crypto, actively posting data-driven insights on X. Currently view-only, but rumors suggest a 100K $COOKIE requirement for interactive access coming soon. - **Cookie Snaps:** The game-changing rewards system that's redefining creator incentives. Unlike fixed algorithms, each project can customize how SNAPS are awarded based on their specific goals. ### The First Cookie Snaps Campaign Cookie DAO just launched their inaugural Snaps campaign with [@sparkdotfi](https://x.com/sparkdotfi), and the results are already revealing: - ➥ EVERYONE can now join and earn Spark SNAPS - ➥ Cookie AI analyzes posts based on mindshare, engagement, loyalty, and narrative alignment - ➥ Projects set their own requirements for SNAPS distribution - ➥ Shilling multiple projects = fewer SNAPS earned Despite several high-engagement replies and mentions of Spark in my daily news recap, I received 0.0038 SNAPS. That result raised a question about how direct project posts and peripheral mentions were scored. One account and one campaign cannot establish the scoring formula. Here you will learn details about the differences between 'Top voices' vs 'SNAPS campaign' Leaderboards in this [detailed article](https://x.com/cookiedotfun/status/1925591973588767059). ### Cookie's Superior UX When you open a SNAPS Campaign project page on Cookie, you get: - **Instant Context:** Full project documentation, official links, and social channels in one view. No need to hunt for basic information. - **Cookie Deep Research:** AI-powered analysis providing instant insights about the project. For Spark, it shows: - $2.6B+ liquidity managed - $160M annualized revenue - Unique value as DeFi's liquidity infrastructure layer - Bulls vs Bears analysis - **Smart Feed Integration:** Real posts with genuine engagement, filtered by Cookie's quality algorithms. You see what actually matters, not just volume. - **Customizable Campaign Rules:** Each project can define what constitutes valuable content for their community, moving beyond one-size-fits-all metrics. ![Cookie SNAPS campaign dashboard for Spark DeFi project rewards](https://www.w3match.com/blog/articles/cookie-snaps-spark.webp) Cookie SNAPS campaign dashboard showing project details and analytics ### The Early Success Story Snaps campaigns are exclusive, but every other Pre-TGE and Post-TGE project also has its own dashboard featuring sentiment analysis, top voices, token-related data, and a Smart Feed. ![Cookie.fun project dashboard with sentiment analysis and smart feed](https://www.w3match.com/blog/articles/cookie-dashboard.webp) Cookie's comprehensive project dashboard with analytics and insights One project has already used Cookie's data to reward their community: [@yellowcatdao](https://x.com/yellowcatdao) [airdropped $50k in $KET](https://x.com/yellowcatdao/status/1925502178266927323) to their top 25 contributors based on YTD Cookie analytics, excluding negative mindshare and team members. This demonstrates Cookie's immediate utility for projects seeking to identify and reward genuine supporters. ## 2\. Cookie vs Kaito: The Fundamental Differences After deep-diving into both platforms, I discovered patterns that reveal fundamental philosophical differences between Cookie and Kaito. For more on Kaito's approach to centralization and regional voices, see our analysis of [SocialFi's hidden centralization problem](https://www.w3match.com/blog/socialfis-hidden-centralization-problem-and-kaitos-bold-solution). ### The Multi-Project Paradox **Case Study: @vohvohh's Leaderboard Dominance** I found [@vohvohh](https://x.com/vohvohh) topping multiple Cookie leaderboards while barely registering on the same Kaito leaderboards. The investigation revealed a fascinating insight: One viral post briefly covering all Kaito pre-TGE projects generated 115K views, catapulting them to the top of MULTIPLE Cookie leaderboards simultaneously. "There are 30+ upcoming TGEs I didn't know what 95% of these were, so here's a quick breakdown of each 👇 ..." — [View the original tweet](https://x.com/vohvohh/status/1923746778077167896) ![VohVohh dominating multiple Cookie leaderboards with one viral post](https://www.w3match.com/blog/articles/voh-post.webp) Proof of multiple leaderboards dominance with single post What this reveals: - Cookie rewards quality and reach regardless of loyalty metrics - Kaito's algorithm penalizes creators for discussing multiple projects - Large creators can dominate Cookie with single high-impact posts - Kaito's loyalty focus might actually discourage comprehensive market coverage [@waleswoosh](https://x.com/waleswoosh) if I see a "Top 100 projects you should watch" post tomorrow, I'm losing respect 😅 ### The "GM Farmer" Problem On the opposite end, I discovered a creator topping a Kaito leaderboard through a disturbing pattern: - Daily posts consisting of: "Gm X I'm bullish on \[Project\]" - Nothing else. Same format. Every day. - High engagement from GM culture + decent views = top leaderboard position and monthly reward eligibility (over $300). Cookie's algorithm wouldn't even register these as meaningful contributions (this account isn't in the top 25). This exposes Kaito's critical weakness: loyalty metrics can be gamed through low-effort, high-frequency posting. ### Algorithmic Philosophy Comparison #### Cookie's Approach: - Quality-first with loyalty as secondary factor - Rewards breakthrough content over consistency - Values information density and uniqueness - Allows projects to customize scoring criteria - Transparent about AI-driven analysis #### Kaito's Approach: - Loyalty-first with quality as secondary - Rewards consistent posting over impact - Fixed algorithm for all projects - Limited customization options - Opaque scoring mechanisms So essentially, you could say that Cookie seems to support big KOLs more than Kaito. But I might be wrong. The platform is still too new to draw any definitive conclusions. ### The Missing Piece in Cookie Despite Cookie's advantages, I noticed one critical oversight: lack of transparency about specific SNAPS distribution rules for each campaign. While projects can customize their algorithms, users can't see these customizations, making it harder to optimize content strategy. We only get general information: ![Cookie SNAPS reward distribution guidelines and scoring rules](https://www.w3match.com/blog/articles/snaps-guide-1.webp) ![Cookie SNAPS campaign quality criteria and content requirements](https://www.w3match.com/blog/articles/snaps-guide-2.webp) Cookie SNAPS distribution guidelines ### Why Projects Might Choose Cookie The ability to define custom scoring criteria is revolutionary. Projects can: - Reward technical deep-dives over hype - Prioritize educational content - Value community building activities - Adjust weights based on campaign goals This flexibility, combined with superior UX and integrated features, positions Cookie as the more sophisticated platform for serious projects. Regardless of which platform you use, [mastering quality content creation](https://www.w3match.com/blog/the-creators-guide-to-quality-content-how-to-win-in-the-new-web3-attention-econo) is what ultimately matters. But that doesn't mean Kaito is worse. It has: - A massive user base - Trust and brand recognition - Several major partnerships - A well-functioning platform - Many ongoing initiatives I believe we're about to see a real battle for users and partnerships with major projects. For an even newer perspective on this space, read about [Xeet's approach to InfoFi](https://www.w3match.com/blog/xeet-the-next-evolution-of-infofi-from-mindshare-to-meaningful-signal). I also wouldn't be surprised if projects start using both tools to better reward the right people (and avoid issues with engagement farmers). ### 🍪 Ready to Join the Cookie Revolution? If you haven't joined Cookie yet, now's the perfect time to get started! Choose any of the invitation links below and start earning SNAPS: [Join Cookie #1](https://www.cookie.fun/exI4m0gT) [Join Cookie #2](https://www.cookie.fun/1kfLxpZi) [Join Cookie #3](https://www.cookie.fun/L1MWeoVM) [Join Cookie #4](https://www.cookie.fun/H6fNsRTp) [Join Cookie #5](https://www.cookie.fun/zUGz10FM) [Join Cookie #6](https://www.cookie.fun/Vnd8PFbN) [Join Cookie #7](https://www.cookie.fun/l9jgBSTD) [Join Cookie #8](https://www.cookie.fun/Vc8Yjy67) [Join Cookie #9](https://www.cookie.fun/jjBV7p10) [Join Cookie #10](https://www.cookie.fun/64PDDCRX) [Join Cookie #11](https://www.cookie.fun/N6gUWVHg) [Join Cookie #12](https://www.cookie.fun/NPW133RV) [Join Cookie #13](https://www.cookie.fun/xBfBpOWG) [Join Cookie #14](https://www.cookie.fun/CdzRwH97)